Geo-Tagging Hashtags

Using hashtags on Instagram to reach a new audience organically is one of the most powerful strategies for your business to do so. They are a great way to reach more followers, increase overall engagement, and brand awareness even as the Instagram algorithm changes over time. They classify your content to a very specific, niche audience and make it more accessible to users. This article will concentrate on location-based hashtags, which are underappreciated. They are, however, one of the effective methods to broaden the reach of your posts and can give your e-commerce business an advantage over the competition when it comes to reaching more people on the internet.

Businesses can use location-based hashtags to reach people all over the world by simply adding a location tag to a post. The advantages of hashtags are numerous, and while the reach is impressive, you may be wondering how you can narrow down your target audience. This is where hashtags with a specific location come into play.

Specificity is the key to Instagram hashtags. The more specific your hashtags are, the more impact they’ll have on Instagram in marketing your business on instagram. People can search for your location wherever you are, which is where specific geotagging location hashtags come into play. Because they are highly discoverable and targetable, these are a great way to get noticed on Instagram. Finally, hashtags boil down to being tactical, and the more tactical you are, the more specificity you will be able to incorporate.

What’s great about using multiple location-based hashtags is that they’re a great way to raise local awareness by bringing you closer to your community. This is a strategy that can help you grow your internet presence by putting you on people’s feed even if you weren’t there before! People love to support local businesses, and what smarter way to do so than by using location hashtags so that your communities can use the platform to find events and places near them. For example, if you’re a local business in Dubai, you could use the hashtag variations below:

#dubai #dubailife #dubaibusiness #uae #dubaicity #dubaidowntown #mydubai #dubaimediacity #dubaiinternetcity

On each Instagram post, we recommend using at least three location-based hashtags, five branded hashtags that you want your business to be associated with, and three more that you can change depending on the relevance of each post. By using different hashtags, you increase your chances of reaching different people in your target audience over time, giving your company an advantage over the competition — especially among the thousands of other posts in your audience’s news feed.

While this appears to be a subject of controversy among many, the truth is that it makes no difference and is entirely up to you! Of course, there are advantages and disadvantages to each, but we’ve found that putting your hashtags in the first comment below your Instagram post looks less tacky than putting them in the caption among the other text about your post. However, the disadvantage is that you won’t be able to copy and paste them into a new post later. This is why we recommend making a hashtag list in your phone’s note app so that you can copy the list of niche hashtags right before you post and paste them as a comment within the first 3–5 seconds of the post being published.

Using location-based hashtags in your post captions, stories, and comments can be extremely effective if they are specific and relevant to the audience you’re trying to reach. Place location-based hashtags in your Instagram story and hide them by making the text the same color as the background of your image or video. This is one of the effective ways to introduce hashtags into your posts and optimize your visibility on Instagram.

You can also move your hashtag list to the corner of your story, where it will be hidden from your audience, but users who follow the hashtag will still be able to see your story, and the best part is that you won’t appear spammy!

#keepusinghashtag

Eshaani

Jr. Marketing Assistant & Account Coordinator